Marketing Expert

Expert Marketing ABC

The Expert will have the responsibility for the implementation of marketing activities for ABC products for the European markets. This will include the responsibility for the coordination of all internal and external activities for product launches, advertisement, press and market research.

He will produce concepts and strategies for the support of marketing and sales goals and will coordinate these with Management.

He will be responsible for strict execution and coordination of joint marketing activities with external agencies as well as for the controlling of marketing budgets. He will establish strategies for product launches and market penetration of new products and will ensure familiarity of existing and future products in new market segments.

He will be responsible for the availability of product-specific information and materials, producing information materials for the press, issuance of proto-types and demo products to the press and customers as well as for the production of brochures in cooperation with third party agencies.

In addition, his area of tasks will include performing market and competition analyses as well as the support of sales when visiting customers, presentations and events.

The tasks will be performed in an independent manner. He will coordinate content and methods for highly complex tasks and topics with intense influence with his superior. General guidance will include periodic review of principle tasks.

Education

A university or college degree in business administration majoring in marketing.

Experience

More than 5 years, preferably in an international sales organization of High Tech industry.

 

Anmerkung der Redaktion: Studieren Sie die obige Job Description im Hinblick auf Terminologie und Bedeutungsinhalte, um zu verstehen, was von Ihnen bei der vorliegenden Position erwartet wird.

Vergleichen Sie die Inhalte dieser Job Description mit anderen in diesem Abschnitt. Wie steht es mit der Leitungsebene, Personalverantwortung oder Handlungsrahmen?

Ist die Position überwiegend technisch oder kaufmännisch ausgerichtet, und woran ist das zu erkennen?

Sind im Vergleich zu anderen Job Descriptions Über- beziehungsweise Unterordnungsverhältnisse innerhalb der Linienorganisation und/oder Matrixorganisation (cross-functionality) zu erkennen?

 

 

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