Marketing Specialist eBusiness & CRM

Marketing Specialist eBusiness & CRM Country Office AB

The Marketing Specialist will be mostly independent in working complex marketing activities for Computer Systems within the scope of eBusiness and customer relationship management (CRM) in the Country market.

This will include establishing, maintaining and the further development of the local website, creating articles for the website, updating online dealer and price lists as well as the coordination of the production and placement of banner advertising.

He will collaborate with the European eBusiness unit in defined web-based marketing projects (i.e. Dealer Extranet, Online Warranty Registration) and will adapt such to the Country market.

He will establish and maintain a local customer address database, will be in charge of the research and coordination of content for direct marketing measures, the production and implementation of customer-specific campaigns in collaboration with 3rd parties as well as the analysis and documentation of results.

Furthermore, he will be in charge of in-house user support for 'Program', will identify user requirements and relay such and will take over the production of documentation including the determination of procedures and responsibilities.

The tasks will be performed in a mostly independent manner. Methods for more complex tasks will be coordinated with his superior. Work results will be reviewed on a regular basis.

Education

A university or college degree in business administration majoring in marketing.

Experience

3 to 5 years in an international sales organization of High Tech industry.

 

 

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